Strategy
We provide high-level strategic advisory for organizations operating within regulated markets related to lotteries and betting.
Driven by a future-proof approach, unparalleled legal experience and commercial understanding of the sector, we help lottery-, betting- and gambling operators to develop strategies to ensure competitive advantage in a responsible and sustainable way, within regulated markets.
Years of experience in the development and operation of multijurisdictional games will help to guide lotteries in a commercial sense to build an attractive multijurisdictional lottery- or sports betting game with potential big jackpots. And from an operational perspective to help to overcome challenges in the area of pooling and transferring funds, currency issues and to setup effective- and secure procedures.
Key areas:
Lottery strategy and operations
Sports betting strategy and operations
Internet gambling
Online gaming and social gaming
Comparative analysis/benchmarking
Omnichannel strategy
IT strategy
Multijurisdictional games
Innovation
Artificial intelligence
Responsible Gaming